“This makes people want to come back because hopefully they don’t feel judged, and if we do a really good job, maybe they’ll even feel seen,” Gunnels says.
Both he and Tilley say they have always been focused and concerned with their own-and others’-mental health-so they truly want to hear and care about how their customers are doing.
“I did not feel very safe in much of my youth, so making the thing I personally want feels very natural,” Gunnels says.